About

ABOUT US

Our Youth need us

India’s youth are full of potential, brimming with energy and dreams that could shape the future. Yet many face challenges like harmful digital distractions, unclear goals, and financial struggles, leaving them vulnerable and lost. If we fail to support them, the consequences ripple through society – lost innovation, weakened communities, and a nation held back.

Student life is the tender age where the ideologies formed are carried over throughout one’s life. It is very unfortunate that today’s students are given a very self-centric, egoistic, unrealistic world view. It is not surprising to see, therefore, that the student community is susceptible to vices of all sorts

Strengthening the youth isn’t just ARJUNA’s mission—it’s a shared responsibility. Together, as a community, we can guide young minds toward purpose, resilience, and success. By investing in their growth, we secure a brighter, stronger future for our nation. They need all of us.

Our Vision

At ARJUNA, we are driven and inspired by the vision of a country where youths value and practice the importance of Character, Competence and Devotion; and spread it to the whole world.

For over 12 years, ARJUNA has been empowering India’s youth with a unique blend of care, values, and vision. Through comprehensive initiatives like personality development, education for the underprivileged, nurturing youth centres, and outreach initiatives, ARJUNA is not just addressing problems—it’s building a brighter future.

ARJUNA adopts a Holistic Approach

ARJUNA goes beyond academic excellence, focusing on developing the character, emotional intelligence, and life skills that youth need to navigate today’s world. By fostering a balanced approach of mind, body, and spirit, ARJUNA helps youth build resilience against distractions and mental health issues.

Experience and Expertise

Founded by IITians with a deep passion for selfless service, ARJUNA has over 11 years of experience in working closely with youth. This expertise allows us to create programs that are not only relevant but also transformative.

Values-Driven Leadership

At ARJUNA, we teach youth not only how to succeed but how to lead with integrity, compassion, and a sense of responsibility toward society. We emphasize ethics and excellence, preparing them to contribute positively to the nation.

Our Mission

To connect today's young minds with the right role models

To train youths in critical life skills needed for personal success

To inspire a selfless spirit of contribution using one's skills

To identify and facilitate talented and service oriented youths

Our Journey

2011- 2013

We began visiting schools, coaching institutes, and colleges to offer value-education sessions. Through open conversations with students, we discovered their real struggles - academic stress, anxiety, loneliness, harmful habits, relationship issues, peer pressure, and lack of proper guidance. At the root of these challenges, we identified a common gap: the absence of universal Vedic values.

To reach more students effectively, we formed ARJUNA Group and started creating wisdom books that enlighten, guide, and empower. In late 2013, we published our first book, Art of Concentration in the Age of Distractions, which received overwhelmingly positive feedback from students, educators, and leaders.

2014 - 2016

During this period, ARJUNA Group was formally registered as an NGO, and our first ARJUNA Homes (student hostel) was established in Kota. We launched Parivartan Programs and the Young India – Lead India (YILI) Drive, eventually distributing nearly 30,000 wisdom books, conducting 100+ motivational seminars, and impacting over 1,00,000 students across 16 cities.

As our services grew rapidly, we also launched our official website to reach a wider student community - reflecting ARJUNA’s continuously expanding spirit of service.

2017 - 2020

We continued distributing wisdom literature across major coaching hubs in the country and organized various student contests, especially in Tirupati, rewarding outstanding participants. During this period, many students from across India joined as volunteers, strengthening our mission. When COVID struck, we conducted numerous online webinars to support students mental health and provide guidance to the community.

2021 - 2025

We expanded our presence across several colleges, including BITS Hyderabad, JNTU Hyderabad, SSN College Chennai, IIT Gandhinagar, and institutions in Delhi - conducting both wisdom sessions and programming workshops. We organized holy place outings for students across India, offered free seminars in government schools in Hyderabad, and distributed free wisdom literature. During this period, we also strengthened our online presence through LinkedIn and YouTube, sharing educational and value-based content with a wider audience.

2025 onwards

We plan to expand our mission by sponsoring the education of meritorious students from disadvantaged backgrounds. We also aim to subsidize wisdom literature for economically backward students and reach many more colleges across India, extending our services and impact to a larger student community.

Meet Our Founder

Amal M Das is a best-selling author, motivational speaker and educationalist. After graduating with B. Tech (Hons.) from IIT Kharagpur and working briefly with MNCs like ADOBE Inc., his inner calling led him towards bringing sustainable social changes.

As the founder CEO of ARJUNA Group, he has touched the lives of more than 3 lakh students. With more than 15 years of experience in mentoring students, he has been invited as a keynote speaker in India’s top institutes like IIT BHU, IIT K, IIT M, IIT Indore, IIIT Vadodara, among many others, to share wisdom.

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